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Government of Canada supports Tour de Beauce and Global Relay Canadian Road Championships


Government of Canada supports Tour de Beauce and Global Relay Canadian Road Championships

Grand Prix cycliste de Beauce promotes Tour de Beauce and Global Relay Canadian Road Championships on markets outside Quebec, notably in the home countries and provinces of participating racers and teams

June 9, 2015 – Saint-Georges, Quebec – Canada Economic Development

Acting on behalf of the Honourable Denis Lebel, Minister of Infrastructure, Communities and Intergovernmental Affairs and Minister of the Economic Development Agency of Canada for the Regions of Quebec, the Honourable Maxime Bernier, Minister of State (Small Business and Tourism, and Agriculture), announces that Grand Prix cycliste de Beauce was granted funding to promote the Tour de Beauce and Global Relay Canadian Road Championships on markets outside Quebec.

This support was awarded in the form of a $26,000 non-repayable contribution through CED’s Quebec Economic Development Program.

Quick facts

  • The financial assistance enabled Grand Prix Cycliste de Beauce to carry out a commercialization strategy for the 2015 edition of the Tour de Beauce and Global Relay Canadian Road Championships.
  • These two sporting events have a major lever effect on the regional economy due to the many out-of-province participants and large number of avid fans they attract.
  • This strategy includes the production and dissemination of a television plan via traditional and new media, hosting foreign journalists, developing promotional tools and taking out advertising space.

Quote
“By renewing its support for the promotion of the Tour de Beauce and Global Relay Canadian Road Championships on markets outside Quebec, our government is contributing to the economic development of Beauce, the growth of the region’s tourism industry and job creation.”

-- Maxime Bernier, Minister of State (Small Business and Tourism, and Agriculture)


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